The ICRI Approach to Child Advocacy

ICRI's comprehensive approach to child advocacy is grounded in proven methodology developed by our founder and former Executive Director, Kenneth J. Jaffe, and former Board Member Amy Conley Wright. Their collaborative work, Six Steps, presents an interdisciplinary framework that has successfully trained child advocates and catalyzed social change worldwide.

A Scalable Framework for All Levels of Advocacy

The six-step process is uniquely designed to be effective across all scales of advocacy work:

• Micro-advocacy: Supporting individual children in need

• Mezzo-advocacy: Creating change for communities or groups of children

• Macro-advocacy: Driving policy and systemic change at regional, national, and international levels

Practical Tools for Modern Advocates

This approach goes beyond theory, offering concrete skill-building activities and addressing contemporary challenges in advocacy work. The framework includes guidance on leveraging social media for advocacy campaigns and provides real-world case studies spanning critical areas such as child welfare, disability rights, early childhood development, and education reform.

Wisdom from Global Leaders

The methodology is enriched by insights from distinguished child advocates worldwide, including a foreword by Dr. Jane Goodall. These perspectives illustrate key concepts while demonstrating how the six-step process adapts to diverse cultural contexts and advocacy challenges.

From Theory to Action

Rather than simply presenting concepts, this approach guides advocates through developing comprehensive plans and practical tools for real-life child advocacy campaigns, ensuring that learning translates directly into meaningful action for children.